Job Description:

POSITION OVERVIEW:Phillips & King, a subsidiary of Kretek International, Inc., distributes thousands of diverse products to independent and small chain convenience, tobacco and liquor retailers across the U.S. Phillips & King is pioneering a complete digital transformation of its business designed to help retail stores more easily discover and stock the products their customers crave. Built on the belief that the future of all B2B wholesale e-commerce is digital, we'll use our new web platform to connect the diverse community of over 150,000 independent convenience retailers with an "endless aisle" of products they need to sell and thrive. We're looking for smart, resourceful and passionate people to join our team.Job Summary:The eCommerce Manager is responsible for leading and executing all aspects of the company's eCommerce strategy, driving online sales growth, and enhancing the digital shopping experience. They oversee the development, management, and optimization of the eCommerce platform, ensuring alignment with business objectives and customer needs. The eCommerce Manager collaborates with cross-functional teams to implement best practices, maximize conversion rates, and drive revenue growthKey Responsibilities:·        eCommerce Strategy Development: Develops and implements a comprehensive eCommerce strategy aligned with company goals and market trends.·        Website Management: Oversees the design, development, and maintenance of the eCommerce website, ensuring optimal user experience, functionality, and performance.·        Product Management: Manages product listings, descriptions, pricing, and inventory levels on the eCommerce platform. Ensures accurate product information and availability.·        Digital Marketing: Collaborates with the marketing team to execute digital marketing campaigns aimed at driving traffic, customer acquisition, and sales conversion. Utilizes SEO, SEM, email marketing, and social media to maximize online visibility and engagement.·        Customer Experience Optimization: Analyzes customer journey data and feedback to identify opportunities for improving the online shopping experience. Implements strategies to enhance user interface, navigation, checkout process, and customer service.·        Conversion Rate Optimization (CRO): Develops and implements CRO strategies to increase website conversion rates and improve online sales performance. Conducts AB testing, usability studies, and site analytics to identify and address conversion barriers.·        Analytics and Reporting: Tracks and analyzes eCommerce metrics, including traffic, conversion rates, average order value, and customer lifetime value. Generates regular reports and insights to inform decision-making and measure the effectiveness of eCommerce initiatives.·        Partnership Management: Cultivates relationships with eCommerce platform providers, technology vendors, and third-party service providers. Evaluates new tools and solutions to enhance eCommerce capabilities and efficiency.·        Compliance and Legal Requirements: Stays informed about eCommerce regulations, industry standards, and best practices. Ensures compliance with relevant laws (e.g., GDPR, CCPA) and industry guidelines. Job Requirements: •    Bachelor's degree in Marketing, Business Administration, Information Technology, or related field; Master's degree preferred.•    5 years of experience in eCommerce management or related roles.•    Strong understanding of eCommerce platforms, technologies, and best practices.•    Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and eCommerce platforms (e.g., Shopify, Magento, WooCommerce).•    Knowledge of digital marketing tactics and channels, including SEO, SEM, email marketing, and social media.•    Excellent analytical skills with the ability to interpret data and generate actionable insights.•    Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.•    Excellent communication, collaboration, and leadership skills.•    Experience in B2B or B2C eCommerce is a plus.•    Certification in eCommerce (e.g., Certified eCommerce Manager) is desirable.•    This position may involve some traveling.   Physical Requirements: Ability to sit for extended periods. The ability to lift 25lb regularly and occasionally up to 50lbs.    Safety: The incumbent must be able to perform this job safely without endangering the health or safety of self or others. Supervisory Responsibility: The position will not have supervisory responsibility.    Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change or be added at any time per business needs.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.