Job Description:

POSITION SUMMARYThe Director of Communications manages the church's image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team. ESSENTIAL FUNCTIONSDevelop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiencesWork with the team to develop all digital, social, video, audio, and print contentBuild brand awareness, including positioning, and set guidelines to maintain the brand standardUtilize search engine optimization, Google Analytics, social and digital platforms to expand FBA's audience and reachOversee, track, analyze, and report on the performance of the website and social mediaProvide oversight and direction for contractors and vendorsRecruit and train a volunteer team to assist with photography and live-stream monitoringOversee all legal aspects of communications such as copyrights, waivers, permissions, and contractsEstablishes protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performanceCultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversationsEstablish annual goals for increasing effectiveness in all areas of communicationsProvide team members with training opportunities and other resources for each team member's personal, professional, and spiritual developmentMaintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church CommunicationsExplore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologiesPrepare the annual Communications departmental budget for proposal to the Senior PastorWhatever it takesQualificationsMust have a growing and mature personal relationship with Jesus ChristMust align with the beliefs, values, and mission of First Baptist AtlantaMust be an effective manager of individual employees and teamsMust be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff membersMust be accessible at all times for addressing emergencies that may ariseBachelor's degree in marketing, communications, or related studyMinimum 10 years' experienceMinimum 3 years' experience leading and managing a teamRobust copy-writing and editing skillsStrong knowledge of graphic design, digital media, videographyphotography, and editing skillsExtensive knowledge of social and digital platforms, Google analytics, and search engine optimizationExperience in website design and developmentEffective problem analysis and resolution skillsAbility to be flexible, organize, manage time and setshift priorities while meeting deadlinesAbility to develop, plan, and implement ministry short and long range goals, as well as interpret, adapt, and apply guidelines and procedures