Job Description:

The Collier Companies is seeking a Digital Advertising Specialist!This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate, and tremendous educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.At The Collier Companies, the Digital Advertising Specialist will be responsible for market research and analysis, splash image management, ILS and PPC auditing and management, search engine auditing, invoice management, and management of BI.Perks - The Good Stuff:The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income.Up to 24 days off during your first year with an annual increase!Stylish TCC logo attire is prehensive medical, dental & vision insurance.Group & supplemental life insurance policy options.Reimbursement accounts & prepaid legal services.Career growth dustry education opportunities.Day to Day:• Strong skillset in building & managing websites• Manage and update PPC ads• Prepare digital marketing plans for new development communities• Establish, monitor, and manage all ILS accounts• Establish, monitor, and manage Google My Business Pages and PPC accounts• Analyze all digital marketing performance and deliver clear and concise reporting and recommendations as needed, but no less than monthlyYour Skills & Requirements:• Proven experience in digital advertising, with a strong background in data analysis.• Exceptional analytical and problem-solving skills.• Strong communication and teamwork abilities.• Adherence to industry best practices and a commitment to staying updated with the latest trends and tools in digital advertising.-Website Development: Expertise in creating & managing websites to improve the look and feel of The Collier Companies web presence.-PPC Ads: Expertise in creating and managing prospecting and retargeting (Search, Display, and Video) Google, YouTube, and Facebook Ads campaigns and interpreting data from Google Analytics to refine strategies.-Market Research: Conduct in-depth market research to identify trends, opportunities, and customer insights.-Data Analysis: Utilize your strong analytical skills to dissect campaign performance data, identify trends, and make data-driven recommendations for optimization.-Optimization: Continuously optimize advertising campaigns, including keyword optimization, to maximize ROI and drive business goals.-Display, Search, and Video: Proficiency in crafting compelling display, search, and video ad campaigns that align with our goals and audience.Our Culture - How We're Different:The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. The Team Members who work here are outgoing, caring, and proud of what they do.At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success.Our mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS.We are good STEWARDS to each other, believe in collaboration, and support one another to achieve our mission.We PRIDE ourselves on the principles taught in "The 7 Habits of Highly Effective People", written by Stephen Covey.The Collier Companies Team Members are committed to CANI (Constant & Never-Ending Improvement) & to utilizing our I&R (Initiative & Resourcefulness) to find solutions that are BOTH E&E (Efficient & Effective) that we implement via IIT (I Intend To ____)We are committed to ONGOING LEARNING - At The Collier Companies & sponsor Book Clubs that support growth.PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESSBackground checks are an employment requirement. Upon submission of your application, you will be invited to complete our candidate assessment. These are required steps in the hiring process.The Collier Companies is an Equal Opportunity Employer