Job Description:

Job Title: Demand Generation ManagerClassification: W2 - Full Time; ExemptLocation: Los Angeles, CADepartment: MarketingSupervisor: PresidentThe Company:Rockpoint Legal Funding is one of the largest and most reputable legal funding companies on the West Coast, offering a helping hand to plaintiffs and their families while their attorneys fight for a fair settlement. With the ultimate goal of helping people ease the stress of these legal matters, Rockpoint provides a suite of services to personal injury attorneys, including pre- and post-settlement funding, non-recourse cost advances, and medical lien purchases. Founded in 2015, Rockpoint has realized consistent quarter-over-quarter growth and is very well capitalized to continue its historical track record of growth and excellent customer service.Rockpoint is the sole funding company to have an endorsement from the Consumer Association of California (CAOC), the statewide consumer attorney association.Position Description: This is an exciting opportunity to join a well-capitalized mid-size firm and take it to the next level at a great company. We are a tight-knit group looking for our next superstar team member to join us as a Demand Generation Manager. The ideal candidate is a team player, detail-oriented, and comfortable working in a fast-paced and open office environment. The ideal candidate will be adept at leading a team, fostering growth, and continuously enhancing processes for optimal efficiency. A strong candidate will take pride and ownership of their role and rise to any challenges. A successful candidate pays great attention to details and consistently aims to improve. This individual must be a self-starter who understands priorities and can function autonomously to develop and implement strategies to generate leads and revenue for the company.The Demand Generation Manager is responsible for developing and implementing strategies to generate leads and revenue for the company. They work closely with the sales and marketing teams to align efforts and use data and analytics to measure and improve performance.Responsibilities: Develop and implement demand generation strategies and campaignsWork closely with the sales and marketing teams to align efforts and drive revenueUse data and analytics to measure and improve the performance of demand generation effortsDevelop and maintain relationships with partners, influencers, and other stakeholdersCollaborate with other departments, such as product and customer service, to create cohesive demand generation effortsMonitor industry trends and stay up-to-date on new technologies and techniquesConduct market and customer research to identify opportunities and challengesCreate and manage demand generation budgets and forecastsMeasure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenueIdentify and resolve challenges and conflicts within the demand generation processProvide training and support to team members on demand generation best practices and toolsAttend industry events and conferences to build relationships and promote the companyDevelop and execute SEO strategies to improve website visibility and search engine rankings.Monitor and analyze website performance using tools like Google Analytics.Stay updated with SEO trends to optimize content and drive organic traffic.Qualifications: The individual must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities: Bachelor's Degree in Business, Marketing or a related field;5-7 years of experience in demand generation or a related fieldProficiency in marketing automation and CRM softwareStrong analytical skills, with experience analyzing data and making data-driven decisionsKnowledge of sales techniques and strategiesExcellent communication and collaboration skillsAbility to prioritize and manage multiple tasks and projectsFlexibility and adaptability to changePositive attitude & team player;Immaculate attention to detail;Possess strong critical thinking abilities;Thorough understanding of confidentiality and discretion;Strong problem-solving skills;Effective decision-making & conflict-management skills;Bilingual (Spanish C1C2 & English) Preferred;Knowledge of data analysis and visualization tools, such as Tableau, is a plus.Rockpoint's Core Values: Be EfficientBe Collaborative & Communicate ConstantlyBe AccountableBe Ethical, AlwaysCareHave Fun!Continued Opportunities: Opportunities for career growth are bountiful. We encourage associates to learn and pensation: $85,000 - $110,000 USD Per YearBenefits: 401(k) +matchingDental InsuranceHealth insuranceVision insuranceLife insuranceMileage reimbursementGenerous paid time offTravel reimbursement529 college saving planHSAFSA PlansCharity matchingWork equipment (laptop, monitor, etc)Home office suppliesHOW TO APPLY: Please submit a current resume and optional cover letter. Please be prepared to submit references during the interview process. Upon offer of employment, candidates will be required to complete a background check by a third-party agency.