Job Description:

Company OverviewEmpify, Inc. is a market leader in the fintech space, and has always had a stronghold in both building and providing the financial tools and resources that target the 99% of the population Wall Street tends to overlook. Since 2017, Empify has impacted millions of adults and children within the school system, prison system and with its partnerships with Fortune 500 companies with a small team. That is changing now, as their tech arm, The WealthBuilders Community App, a membership-based platform is exponentially growing. The WealthBuilders Community App is the Netflix of Finance. With a global network of 2,500+ people, members have access to a community-like environment, and 247 access to wealth building tools, events, discussions and more. With a core focus to scale and impact millions more, this role of the Social Media Manager plays a huge role in it as well. Title: Full-time Social Media Manager (for the CEO of Empify). Hybrid Role in Atlanta, GAResponsibilities & Work EnvironmentSocial marketing and advertising are an integral part of our online marketing strategy, at its heart, social media is about people, conversations and developing leads (and sales) from those relationships. The Social Media Manager manages all platforms for the company's CEO. This role covers a number of key areas in our business, the most critical responsibilities are below:â— Lead and manage creative team and strategy: Administrate, ideate, and manage content developed by video editors and graphic designers. Develop the strategy, creative direction, and ensure that relevant, original, high-quality content is created for all social media channels to increase our CEO's (Ashley M. Fox) brand, audience engagement and social media followersâ— Develop strategic plan and organize social media content: Create a regular posting schedule and organize all content according to what is needed for all projects, campaigns, media features, promotions, events and products being marketed on our CEO's platforms (@_Ashleymfox - Instagram and Twitter, @theashleymfox - TikTok, Ashley M. Fox on Linkedin, YouTube, and Facebook)â— Audience goal setting and analytical insight: Define KPIS and keep track of audience growth and engagement data across, on a weekly basis, across all platforms. â— Develop content that enhances the brand and online reputation of the CEO: create culturally relevant content and captions that serve and capture the attention of our audience. Maintain a strong focus on the cultivation of audience leads through aesthetic and educational content across all platformsâ— Content management across all platforms: Manage, handle inquiries, engage with audience, and oversee all social media marketing from start to finish on Instagram, Facebook, TikTok, YouTube, and LinkedInâ— Manage, Strategize, and Post Video Content: On a daily basis, review video footage, manage video editor updates, and distribute all video content across all platformsâ— Organize, ideate, and develop content and direction: Develop the strategy, creative direction, organize and plan all video shoots, photo shoots, interview features and tv appearances for the CEO. Empify Operating ExpectationsWe have high performance benchmarks for our team members and the level that everyone at Empify is expected to operate at is defined below. These ten points are the guidelines to clearly communicate the expectations of how we as company internally operate to achieve alignment and excellence:â— High level of attention to detailâ— Always have a view or a thoughtful potential answer before asking a questionâ— Do not repeat the same mistakesâ— All idea's must be delivered or conveyed along with an execution strategyâ— Be proactive at all times, do not wait to be asked for somethingâ— Communicate missed or delayed deadlines 24-48 hours in advanceâ— Silence is not golden, everyone must over communicate dailyâ— Double confirm all deadline and project details in writing over Empify emailâ— Under promise and over deliver, hedge time management with all external deliverablesâ— Nothing should be considered complete until it is thoroughly tested, reviewed and assessed by the person responsible for the deliverable Desired Skills & Work Historyâ— Experience as a social media manager for a personal brand with at least 4 years of experienceâ— Diverse team-work experience in a professional settingâ— Experience in multi-tasking and project managementâ— Ability to utilize unique, lead generation, and create marketing strategies to generate revenue utilizing multiple social media platformâ— Proficient in both Microsoft and Google tools (Word, Docs, Excel, Sheets etc.)â— Proficient in Canva, Photoshop, Adobe, and other design platformsâ— Know how to use Instagram, TikTok, Twitter, LinkedIn YouTube, and Facebookâ— Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTokâ— Experience and proven track record of growing social media audiencesâ— A passion for creating impactful social media and video contentâ— Understand how to read and analyze social media analyticsâ— Excellent verbal and written communication skillsEducation BackgroundCollege degree or formal training post high schoolMaster's degree in marketing, digital marketing, internet marketing or related field