Job Description:

GTM: Go-To Market LeadRole: GTM LeadLocation: Greensboro, NC (Hybrid)Duration: 6+ MonthsJob Description:Keywords: GTM, Product Launch, Product Marketing, Campaigns, Pricing, GTM strategy, Content MarketingWe are looking for a Dynamic GTM leader for B2B and B2C SaaS products. The right candidate will have successfully done led GTM launches in the past, and in the US market.Must Have:o 5+ years of hands-on GTM experience for B2B and B2C SaaS productso Experience leading GTM strategy and execution, with 1M+ target user base.o Hands-on marketing automation and analytics tools such as Hubspot, WebEngage etc.o Demonstrated understanding of various marketing channels- digital & offlineo Direct experience of launching products in US market at scaleo Create and, or manage collateral such as blogs, webinars, etc.Responsibilitieso Define and own end to end GTM charter- strategy thru executiono Identify target segment, pricing, SKUs, messaging and channelso Define success metrics for product and for GTMo Prescribe best practices, tools and softwareo Work closely with internal and external stakeholders to drive clarity on team's mission and building consensus across the board while making progress on the executiono Campaign Managemento Persona descriptiono Pricing Strategyo Marketing Collateral Management• Qualificationso 7 + years of overall experience across Marketing, Advertising, Product Marketing, Product Management or Saleso Strong understanding of all aspects of GTM strategy- targeto Excellent written and verbal communication skillso Strong analytical and reasoning skills