Job Description:

Our client is a top manufacturer and distributor of high-performance products and solutions within commercial, residential, and industrial industries. As innovators in their field, they are seeking a dynamic Marketing Specialist to join the team and contribute to the success through strategic marketing initiatives.As a Marketing Specialist, you will play a crucial role in planning and executing integrated marketing campaigns, optimizing automation processes, and collaborating with cross-functional teams. The ideal candidate will have proven experience in marketing, excellent communication skills, and a passion for the lighting industry.This Role Offers:Competitive base salary plus bonus potential and benefits (401K, healthdental insurance, family coverage).Impressive and extensive history of innovation in electronic products.Privately held, highly successful company on unstoppable growth path.Work closely with experienced individuals who are passionate about their innovative industry.Focus:Plan and lead marketing initiatives, including product launches and integrated campaigns.Collaborate with team members to optimize automation and lead-nurturing processes through email, content, events, and social channels.Execute marketing plans to reach target audiences through various channels.Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, campaign performances and other KPIs.Develop, implement, and track marketing programs such as email, social media, digital campaigns, and events.Collaborate with internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives.Conduct market research and analyze trends to identify new marketing opportunities.Develop marketing materials, ensuring brand guidelines are met.Write, proofread, and edit creative and technical content across different mediums.Work with external agencies and vendors to execute marketing programs.Skill Set:Degree in business administration, marketing, communications, or a related field2+ years of experience in marketing or related field with lighting industry experience as a plusExperience with product launches or integrated marketing campaigns.Excellent communication and presentation skills.Strong analytical skills with a knack for data analysis.Skilled in writing and editing content with attention to detail.Strong prioritization, organization, and project management skills. About Blue Signal:Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at 3roDyak