Job Title:
Digital Marketing Director

Company: STONE Resource Group

Location: alpharetta, GA

Created: 2024-04-20

Job Type: Full Time

Job Description:

If you are a raving fan of Hormozi, then email with an intro stating "I LOVE ALEX"STONE Resource Group is looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Experience with lead generation campaigns is highly desired.Job Responsibilities: Research advertising trendsResearch competitors' pricing and productsDecide on appropriate placement of adsDetermine what content will reach customersDevelop projects to create contentPublish digital marketing content onlineImplement email marketing campaignsMeasure digital trafficMonitor social media and Google AnalyticsOptimize paid advertising campaigns using SEO and other toolsReport on the growth and analytics of campaigns to stakeholdersScale campaigns to maximize ROIMonitor project status and budgetConduct market research to inform campaignsBrainstorm and implement experiments and conversion testsSkills:Proven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEOSEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBScBA in marketing or relevant field