Job Description:

Marketing Email Planner IIDescription:The Marketing Planner serves as the email & text channel expert and manages the integration of business category, e-commerce, brand and storewide marketing campaigns for our company and other specialty brands and initiatives. The Marketing Planner must evaluate channel performance and make recommendations for future campaigns and is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals. This person must ensure clear communication of email & text marketing campaigns & events to all key stakeholders.Duties:Develops integrated email & text marketing plans for our company within specified categories of business that achieve ROI goalsPartners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needsDefines channel communication plans based on business needs and determines how they are integrated into the overall channel plan and strategiesApplies learnings from historical channel performance to develop plans that will meet established benchmarks and drive sales, both online and in-store.Understands the competitive environment and provides analysis on competitors' campaigns to key stakeholdersCollaborates with the CRM team to determine the target audience and circulation for each campaignReviews and Approves email subject lines and SMS copy that will increase customer engagementRecommends test and learn strategies that allow us to continuously improve our programManages the flow of communication to ensure that key stakeholders are aligned, resulting in a positive experience for our customersReviews and approves email requests in the workflow management system and ensures that all required information has been providedCoordinates coupon information by acquiring and providing critical information such as coupon offers, disclaimers and targetingResponsible for the integration of non-category specific content (i.e. e-commerce, brand and storewide messaging) into category emailsReviews and approves all emails and SMS campaigns during every stage of production.Provides final approval before deployment.Maintains accurate weekly, monthly and annual channel calendars and provides timely and consistent communication to key stakeholders and various departments throughout the company.Facilitates Monthly Channel Planning and Alignment Meetings with key stakeholders including Marketing-Planning, Merchandising, e-commerce Pricing & Promotions, and Site MerchandisingCollaborates with the Analytics & CRM teams to evaluate the success of each campaignSubmits requests for ad hoc reporting that will help us to better understand the performance of a specified campaign or group of campaigns and address business needsEvaluates results and makes recommendations on future tacticsUses data to create recommendations and presentations for monthly alignment meetings for each line of businessWill support channel testing plan to deliver insights to drive email engagement and revenueServes as the subject matter expert and participates in process design and implementation projectsStays up to date on industry trends by collaborating cross-functionally with others, attending quarterly business reviews, reading white papers and attending conferences. Shares industry information with key stakeholders.Will support development and execution of key strategic initiatives as outlined by Manager andor Director, including, but not limited to email personalization efforts, Movable Ink andor Certona optimization, Vendor Funding Strategies customer winback and re-engagement campaigns.Requirements:3 - 5 YearsCRM, Email Marketing, Marketing PlanningSolid understanding of the retail, e-commerce and email & SMS marketing industries and KPIsExceptional work ethic and strong attention to detailSelf-motivated individual who is able to prioritize and multi-task, works well under pressure and able to meet tight deadlinesAbility to build effective working relationships with colleagues inside and outside the organizationExcellent organizational and prioritization skillsCompensation:$25.34 - 33.78hr W-2