Job Title:
Social Media & Marketing Manager

Company: Dickie Brennan & Company

Location: new orleans, LA

Created: 2024-04-20

Job Type: Full Time

Job Description:

POSITION SUMMARY: The Social Media & Marketing Manager supports the restaurant marketing needs of Dickie Brennan & Company. Responsibilities include graphic design, creating content, social media, webonline marketing, promotions, and events. The Social Media & Marketing Manager will be responsible for 8 dynamic restaurants (Palace Café, Dickie Brennan's Steakhouse, Bourbon House, Tableau, The Commissary Market + Kitchen, Acorn Café at the Louisiana Children's Museum, Pascal's Manale, and the Audubon Clubhouse) along with the Catering Division to achieve strategic sales, marketing and social media objectives of the restaurants as set by the Director of Sales & Marketing. ESSENTIAL FUNCTIONS:social media marketing campaigns and day-to-day activitiesfor creating regular, engaging content on all social media channelsand manage messaging (visual and written messaging) of this established brandfor monthly reporting on all social media channelsmarketing knowledge including digital, social, SEM, SEO, direct mail, print, broadcast and CRMand evolve company websites keeping in mind the latest tactics for SEOwith Google analytics and web analysis toolswith Facebook Instagram analytics and advertising tools& issue monthly HTML electronic newsletters to be sent to database of guests for each restaurantcollateral, including, but not limited to print ads, menu layout, digital ads, social media ads, signagewith food and restaurant photography& maintain the existing archive of promotional imagesnew online content - Employee profiles, Vendor features, Video contentintegrations with all internal platforms: Toast, OpenTable, TripleSeat, Bento Box, Wix, Go Daddy, Adentro, etc.General MangersOperations Team with customer relationshipreputation managementRESPONSIBILITIES: Social Media campaigns, with clear messages to the target accounts, markets, or segmentssuccess of online campaigns through Google Analyticsthe company's position in modern search media for relevant applicationsprojects and deadlines for assigned jobs as well as post analysisthe monitoring and coordination of all databasesand solicit new digital and social media channels and opportunities on behalf of Dickie Brennan & Companycurrent market conditions and competitor information to determine focus of sales and marketing efforts and meet changing market and competitive conditionsand maintain relationships with industry influencers, key strategic partners, and customer baseand grow relationships with guests through social media (Facebook, IG, e-newsletters, website, company blog, etc.)trends in social media and stay up to date with overall social media platformsa key role in the design, implementation and facilitation of the Social Media strategy and plansprofessional and technical knowledge by attending education workshops, reviewing professional publications, establishing personal networks, and participating in professional societiesrelated work and other duties that may be necessary in the normal course of businesswith marketing events & special projects as directed (may be for other departments)REQUIREMENTS:degree (BABS) in Marketing, Business or related fieldof two years of experience in the Restaurant or Hospitality Industry using social media in a marketing role or agencywritten and verbal communication and presentation skillsto organize and convert key information into clear, concise, and informative written documentsorganizational skillsmanagement skillsproficiency in communication and information softwareability to integrate ideasspirit and strong service support capabilityin working on multiple projects simultaneouslyknowledge of Microsoft Office programs, and related computer programs.food background andor a passion for food and fine dining with a strong knowledge of the local marketthe ability to anticipate and solve problems and issuesin-depth marketing, leadership, and financial principlesorganizational, multi-tasking, time management, follow-up, and analytical skills with attention to detail and accuracyknowledge of the daily operations of a professional office, and standard office equipmentto work in a team-oriented, fast-paced environment with a customer service orientationefficiently with minimal supervision and complete required tasks within assigned timeframeprofessional presence. Must present a well-groomed appearancepart of the hospitality industry, key team members such as the Marketing Manager should be available to work flexible hours to accomplish their mission and marketing activities. Must be able to work nights, weekends, and holidays when necessaryto own, reliable transportation is requireddexterity is essential. Must possess finger dexterity to use office equipment adeptlybe able to sit, stand andor walk for extended periods of time. Frequent visits to the restaurant locations necessarybe able to maneuver in an office, through restaurants and at outside functions. Lifting andor carrying of up to 25 pounds for files, supplies, and promotional materials on occasion.General Comments:This description is intended to describe the essential job functions and their requirements. It is not an exhaustive list of all duties, responsibilities, andor requirements of the position. Other functions may be assigned, and management retains the right to add to or revise this job description at any time, with or without prior notice.Employment is at will, and this job description does not imply an employment contract.Dickie Brennan & Company is an Equal Opportunity Employer and Drug-Free Workplace. We participate in E-Verify, a federal program verifying each employee's right to work in the Unites States.