Job Description:

Hybrid in these cities: Plano, TX, Seattle, WA, Boise, ID, Chicago, IL, Pleasanton, CA, Fullerton, CAJob SummaryAs a Sr. Product Marketing Manager, you will play a pivotal role in shaping the digital customer shopping experience and serve as a strategic partner between product, marketing, and business teams. Working closely with the product teams, you will provide critical market and customer insights throughout the Tech and Product Development process, ensuring that we build the right products for the right customers. In partnership with the enterprise marketing and business teams, you will lead the go-to-market strategy and craft compelling messages and stories that drive customer acquisition and adoption. Your Impact: -Become the storyteller of our digital age, leading research that forges the path for product and marketing brilliance. -Embrace the customer's voice, crafting journeys that resonate and captivate. -Weave the fabric of our product's story, from its strategic narrative to its market presence and resonant communication strategies. -Sculpt audience-centered tales that not only inform but transform our product communication, sparking life into our campaigns and in-store presence. -Champion the creation of captivating educational content, from videos to infographics, that elevates our customer's experience. -Stand at the helm of product and marketing intelligence, measuring and nurturing the growth of our products and the satisfaction of our users. Who You Are: -A seasoned product marketer with at least 5 years playing in the consumer marketing orchestra At least 5 years of experience in product marketing with a focus on consumer marketing. -A data whisperer, capable of turning numbers into narratives and insights into action. -A storytelling virtuoso, with a gift for tailoring messages that resonate across diverse channels. -An action-oriented pioneer, ready to demystify the complex and innovate with ease. -A product poet, with a flair for capturing the essence of our offerings and the value they unfurl. -A resilient force, fueled by grit and a hands-on approach that makes things happen. Role Responsibilities: -Lead research projects that deliver actionable insights needed to inform product and marketing decisions. -Act as the voice of customer, building customer journey maps -Develop product narratives and customer strategies, encompassing audience definition, end-to-end product positioning, and communication architecture. -Generate compelling, audience-centric narratives that inform product communications, from digital marketing campaigns to in-store marketing assets, resulting in best-in-class deliverables. -Owns the creation and development of product education videos, tutorials, infographics, and other engaging content. -Accountable and responsible for reporting on product input and output metrics (e.g., user growth, active users, sales growth). Role Requirements -BSBA Degree. MBA preferred. -Minimum 5 years of experience in product marketing with a focus on consumer marketing. At least 5 years of experience in product marketing with a focus on consumer marketing. Health, Wellness, Nutrition or Pharmacy experience is ideal. -Proficiency in data analysis and the ability to turn data into actionable insights that drive growth. -Technology: Microsoft Office and data analytics software Power BI etc. -Exceptional storytelling skills, with the ability to craft compelling narratives across different channels and match the message to the medium.