Job Description:

Job description : We are looking for Senior Manager with experience in Digital analytics in pharma life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns. Key RequirementsExperience in Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma Life sciencesWork with Digital colleagues to manage successful execution of the digital strategy including solution adoption, scaling and business case achievementExperienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data, Knowledge on all aspects of Veeva CRM including SFE areas like territory management, account alignments, survey deployments training, facilitating data stewardship, development of new functionality and testingmonitoring data quality etcKnowledge on Statistical techniques like, MMX, Test control analysis, AB testing, Promo response models, Optimization, impact analysis for MCM and digital channelsExperience in customer journey, channel and content affinity models, customer insightsHand on experience in R, Python, SQL, Data BricksExperience in web analytics, adobe analytics, social media analyticsIdentify the optimal solution among proposed implementation solutions and design the process to meet the customer needs.Manage changes in requirements over the project lifecycle and partner with the project manager to assess the impact on the project scope.QualificationsBachelors in Pharmacy technologyMBAMSMTechMpharma