Job Title:
Email Marketing Specialist

Company: Robert Half

Location: auburn, WA

Created: 2024-04-20

Job Type: Full Time

Job Description:

We are looking for a Full-Time Email Marketing Specialist for an automotive accessories company. Day-to-day functions for this role include: Employ data insights to sequence and showcase products on the site, maximizing conversion and revenue for D2C sites and marketplacesUtilize data to make informed decisions on website merchandising, product discoverability, and overall site optimization for enhanced user experience within the BigCommerce platform for D2C sites and marketplacesAdminister email strategy through Klaviyo, Hubspot, and BigCommerce, continuously optimizing for performance based on data with the intention to achieve or exceed target sales goalsImplements e-commerce best practices, emphasizing data-driven reporting, measurements, and Return on Investment (ROI) analysis for digital campaigns for D2C sites and marketplacesEnsure achievement of e-commerce site conversion and goals through strategic use of data analytics, with a focus on programs including but not limited to BigCommerce and KlaviyoDevelop and maintain a detailed e-commerce promotionemail calendar using in coordination with Marketing Team for D2C sitesContribute to the look and feel of emails, collaborating with the marketing team and sales team to produce assets in alignment with the defined strategy using Klaviyo and HubspotCollaborate effectively with internal teams such as Marketing, Sales, Customer Service, and Operations to execute initiatives for D2C sites and marketplaces Requirements: Bachelor's degree in marketing or a related field; equivalent experience consideredMinimum 3 years of experience in relevant marketing fields, including digital marketing, website management, andor e-commerce2+ years Amazon marketplace experience or other e-commerce marketplace experience preferredDemonstrated ability to create, manage, coordinate, and execute multi-channel digital and e-commerce campaignsPossesses a keen design sensibility, capable of creating visually appealing and engaging content that resonates with target audienceProficient in marketing automation setup and execution, with specific experience in KlaviyoStrong analytical capabilities with a proven ability to derive actionable insights from dataKnowledge of leveraging CRM systems for driving D2C growth through email and other digital technologiesStrong computer skills, including Word, Excel, and OutlookBenefits include:10 paid holidays, 2 are floatingVacation and sick time accrue8 sick days per year10 days vacation - goes up after 3 yearsCover 60% of health insurance$330 is given to individual if they don't take health insurance401k after 90 days, contribute 3%Employee discount 40%All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contracttemporary professionals, including medical, vision, dental, and life and disability insurance. Hired contracttemporary professionals are also eligible to enroll in our company 401(k) plan.