Job Description:

Digital Marketing CoordinatorAre you a creative sales-minded, strategy-driven individual with a passion for digital marketing and a genuine interest in communicating with clients daily? We are seeking a strong Digital Marketing Coordinator whose job is to grow a sales pipeline by creating a comprehensive marketing strategy and setting appointments for a top national financial firm in Pensacola, FL.This person will manage all paid search campaigns on social media and Google, as well as other search and display marketing engines. You will also manage the paid search budget and work with the Search Engine Optimization and marketing team to maximize ROI, drive traffic, and enhance the customer experience.Qualifications:Bachelor's degree in Marketing, Business, Digital Arts, or a related field required3+ years' experience in a paid Digital Marketing role, requiredWorking knowledge of Google Analytics, Google Data Studio, and other reporting platformsExpertise in Google ads, Google Local ads, and Facebook adsStrong analytical skills with the ability to interpret data and make informed decisionsAbility to write content, copy, and message in a variety of styles, voices, and tonesAdaptable to different target audiences, product categories, and branding initiativesExtensive knowledge of all current social media platforms and their effectiveness to drive resultsEssential Duties:Marketing automation - strong understanding of SEO and SEMTrack, report, and analyze website analytics, initiatives, and campaignsManage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepanciesFamiliarity with the most current social media platforms and their effectiveness to drive resultsDeliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, and performance effectivenessOversee lead generation and report dataOther responsibilities as assignedJob Responsibilities:Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leadsUtilizing company content to create posts on all channelsDevelop content plans for digital channels that integrate with the overall marketing plan, engaging consumers with valuable resources and helpful contentManage audience development, messaging, calendar, and programsMonitor and manage the company's online reputation and address customer feedback effectivelyManage and optimize all digital marketing channels, including but not limited to social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), and content marketingAnalyze data and metrics to evaluate campaign performance, identify trends, and provide actionable insights to improve strategiesManage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepanciesStay up to date with industry trends and best practices in digital marketing and implement innovative ideas to stay ahead of the competitionMeasure and report on the effectiveness of digital marketing efforts to stakeholders and senior managementDevelop monthly reports to share with the team as well as the leadership team in a streamlined, concise mannerPerform other related duties and projects as assigned.Salary: $60,000Benefits: Healthcare 8% 401K match vested at 90 days 15 days PTO from start 8 paid holidays per yearHours: Monday-Friday, 9am-5pm Client event attendance required, 3 per yearPresented by Advisor Employee Services Thank you for your interest in the Digital Marketing Coordinator role. Advisor Employee Services, a consulting firm located in Lenexa, Kansas, represents the top 1% of financial advisors in all 50 states in their hiring needs. Please take a moment to explore our website and the services provided We are not a staffing firm, but together have built a reputable and continuously expanding business model which allows us to pinpoint the exact personnel needs of these established financial advisors. If you feel that you have the skills it takes for the position responsibilities listed, please apply today!