Job Title:
Digital Marketing Specialist

Company: Robert Half

Location: durham, NC

Created: 2024-04-20

Job Type: Full Time

Job Description:

Job Description:We are currently seeking a creative and dynamic Marketing Specialist to join our team. As a Marketing Specialist, you will be instrumental in driving the marketing strategy for our brand, specifically maintaining our online presence, brand promotion, social media management, and newsletter creation.Day-to-Day Responsibilities:1. Website Management:- Lead our initial website project, transitioning our current website from WordPress to SquareSpace.- Oversee the remaining migration of content including critical customer pages such as payments and Community Partner information.2. Branding:- Manages the Community Partner branding funnel by developing distinctive branding kits for partners.- Activities will include, but not be limited to, refining existing kits, creating logos through Adobe Creative Cloud, and updating our brand books.3. Social Media:- Design attractive and consistent social media posts on a bi-monthly basis.4. Newsletter Design:- Take charge of crafting two engaging digital newsletters each month, to be distributed via MailChimp.- Ensure one newsletter targets our external stakeholders while the other communicates effectively with our internal team.5. PowerPoint Design:- Develop PowerPoint templates adhering to our branding guidelines for internal team members and community partners.- Regularly update existing PowerPoint templates and review final presentations for quality assurance.Job Requirements:- Proven experience with Adobe Creative Cloud, MailChimp, and SquareSpace is vital.- Demonstratable proficiency in digital design, with a particular focus on branding.- PowerPoint design experience, with a keen eye for detail and design aesthetics.- Demonstrated success in delivering compelling digital content.- Ability to manage multiple projects simultaneously.- Exceptional attention to detail and organizational skills.- Strong communication and interpersonal skills.