Job Description:

We are seeking a highly motivated and detail-oriented Veterinary Marketing Manager to join our dynamic team. This role demands a strong writer with exceptional attention to detail, capable of crafting and executing comprehensive marketing strategies that elevate our brand and align with our company's objectives. The ideal candidate will possess a unique blend of creativity, leadership, and strategic thinking, essential for driving our brand forward in the veterinary industry.This position is hybrid, with three days a week in our Wilson, NC office.Why Vets PetsA privately owned, North Carolina based company, Vets Pets fosters practice individuality under the guidance of experienced management and hands-on support. Started with two practices in 2007, Vets Pets has grown to 30+ locations, all of which are in NC. The company's purpose is to nurture the humananimal bond by providing all team members an opportunity for a challenging and rewarding career.Duties:Collaborate with the VP of Marketing and Event & Social Media Coordinator to refine and enhance brand messaging and visual identity across all communication channels.Directly supervise and mentor the Event & Social Media Coordinator, promoting a culture of collaboration, innovation, and high-quality output.Work closely with various departments, including Field Operations, HR, Training, Recruiting, and Finance, to ensure cohesive execution of marketing initiatives.Oversee and manage requests from over 30 practices, encompassing web enhancements, event planning, graphic design, and production of marketing materials.Own the creation of impactful, consistent brand messaging, ensuring alignment across different channels.Help develop an automated content machine, including communications for referring veterinarians and clients, e-commerce marketing, recruitment, and internal communications.Implement SEO best practices to enhance organic search visibility, drive traffic, and increase clinic visits.Collaborate with the VP of Marketing to maximize brand visibility and impact, including Paid Search, SEO, Display, Social Media, offline channels, media partnerships, and emerging platforms.Ensure regular monitoring and responsive engagement with patient feedback on social media channels, Glassdoor, and Google, maintaining our strong reputation.Brainstorm and implement initiatives to enhance user experience in our practices.Attend recruiting events, happy hours, and community events as needed.Required SkillsAbilities:Strong writing skills and ability to adapt writing style to appeal to different audiencesStrong attention to detailVeterinary industry andor Healthcare industry experience a plusExperience or knowledge about producing a wide variety of marketing collateralHighly organized, proactive, detail and deadline oriented with ability to manage multiple prioritiesProficiency in Adobe Creative Suite (Photoshop, Illustrator, andor InDesign)Experience using Email Marketing Tools, Project Management Tools, and CRMsStrong Microsoft Office skillsEducation and Experience:6+ years of experience working in marketing, particularly in a managerial role.Perks and benefits include:A choice between two medical plans with prescription drug benefitsDental and vision coverage available401(k) Savings Plan with employer match, including immediate vestingLife insurance available for yourself, spouse, and eligible dependentsPaid time off holidaysHealth Savings Account availableShort term disability availableSupplemental critical illness and accident plans availableAllowance to purchase branded attireEmployee assistance programGenerous pet care discount for employee petsStrong career growth and personal development opportunitiesWe provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws