Job Title:
Media Planner ( Only in MN area)
Company: Confidential
Location: minneapolis, MN
Created: 2024-04-20
Job Type: Full Time
Job Description:
Media PlannerThe Media Planner is responsible for the execution quality and management of media plans. The Media Planner will monitor deliverables and be responsible for ensuring work is to specification and that all media campaigns are executed on time and within budget. In addition, reporting and analytics on a client-by-client basis will be a focal point for this role.The Media Planner will be extremely knowledgeable in all digital channels, including search (paid and organic), social media, and programmatic display. They will be able to address strategy and implementation across all media platforms. An extensive background in self-service digital platforms is required.Skills & Experience RequirementsAnalytics & Projections - Extensive experience analyzing data, thinking creatively, and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way dependence - Must demonstrate exceptional interpersonal skills by portraying a professional personal image and positive image of the organization in all contacts with employees and the public.Entrepreneurial Attitude - Embrace ambiguity. Flourish in a small team environment. Help build our process. Step in and complete any task.Understand Digital Media - Deep grasp of how to use digital media. For example, how to track digital behavior, advise on paid media channels, & and leverage customer data.Prioritize Business Objectives - Awareness of what will drive the agency and clients forward in the short and long term.Primary Responsibilities & Dutiesâ— Ensuring exceptional quality and timeliness of digital media plans and budgetsâ— Guide Account Services to ensure alignment with and delivery against client KPIs during the initial planning stageâ— Reviewing and managing client data to ensure optimal performance on all campaignsâ— Supports with overseeing the day-to-day maintenance of accounts and responds to, prioritizes, and follows through to completion of all account team and client requestsneeds, including POVs, client education, and presentations across multiple digital channels: paid search, social media, display, digital video, etc.â— Working with the media team to ensure media plans are strategic, delivering on client objectives, and meet stated goalsâ— Leveraging multiple data sources and working with the data science team to discover insightsâ— Performance tracking and analysis: analyzing and reporting on campaign budgets and results across all channels on a weekly and monthly basis.â— Assisting in the creation of client-facing reports by developing insights around the results of digital media campaigns.Experience required for the role:â— Bachelor's degree or comparable work experienceâ— 3-5 years of Digital Marketing experienceâ— 1-2 years of Google paid search campaign managementâ— Google Suite and Keynote (or PowerPoint) experience requiredâ— Experience with paid social media platforms (Facebook Ads, LinkedIn Ads, etc.), obsessed with maximizing ROIâ— Analytical background with a creative approach to problem-solvingâ— Deep understanding of how advertising, landing pages, and conversion rate optimization work togetherâ— Adept ability to balance analytics with human behavioral insightsâ— Ability to learn new and emerging ad platforms as they become availableâ— A clear understanding of the client-agency relationshipâ— Strong communication skills (verbal and written)â— Disciplined organizational skills with strong attention to detailâ— Comfort in a fast-paced environmentâ— Team player who can immediately add valueBenefitsIt's a fast-growing company and compensation is designed to be competitive and commensurate with experience. All employees receive healthcare, paid time off, a retirement plan, and a flexible and inclusive work environment.Equal Opportunity EmployerWe strongly encourage people of color, LGBTQ+, veterans, and individuals with disabilities to apply. The company is an equal opportunity employer and welcomes everyone to our team.Job Type: Full-timeBenefits:â— 401(k)â— Dental Insuranceâ— Health insuranceâ— Paid time offSchedule:â— Monday to Friday