Job Description:

About the Opportunity:A marketing agency that works with clients in the iGaming industry (online casino, sports betting, and lottery) is looking to add a Digital Marketing Manager to their growing team here in the United States. The role is going to focus on acquiring new users for your client's mobile platforms. Experience with mobile app marketing and having strong analytical skills would make you the right fit for this role.Responsibilities:Launch user acquisition campaigns in a systematic manner to target the right audience with the right messagingManage user acquisition campaigns, including Facebook, Google, Ad networks, and Apple SearchDefine media buying strategies and drive campaigns to meet the goalsData analyses and ad-hoc reporting that drives user acquisition, retention, and monetization for a suite of mobile app productsOptimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goalsReporting: be on top of your campaign data daily and make sure to provide reporting What you will needQualifications:A desire to be a continuous learner and getting things done in the mobile advertising space and the mobile app marketCreative problem-solving and analytical skillsetHands-on experience with Facebook Ads andor Google Ads is a plusFamiliarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferredDirect previous experience in mobile user acquisition is a plus, but not a requirementInterest in casinossports betting