Job Title:
Brand Licensing Marketing Manager

Company: Doosan Bobcat

Location: Minneapolis, MN

Created: 2024-04-23

Job Type: Full Time

Job Description:

Job InformationLocation:Bismarck, ND; Gwinner, ND; West Fargo, ND; Minneapolis, MN; or Statesville, NCAs a Brand Licensing Manager, you have the responsibility to expand and evolve Doosan Bobcat's brand presence and enhance the positive perception of the brand through the Global Licensing Program. You are responsible for directing the strategic vision and growth initiatives, as well as ensuring the consistent and efficient delivery of licensed products that represent the brand attributes. Additionally, the role involves direct management of the licensing agency of record and collaboration across the business to ensure trademark protection, governance, and compliance on a global scale.Role & ResponsibilityLicensing Program ManagementOwn a relationship with our brand licensing agency to identify and establish licensing partnerships to expand the Bobcat brand into new product categories and marketsDevelop and execute growth strategies, global alignment for process efficiencies, brand consistency and regional market appeal, while driving toward established business goalsWork with regional teams to develop ideal state of communication, process and systems for routing and approving new opportunities while managing existing licensing partnersApprove negotiated licensing agreements, ensuring compliance with brand standards and legal requirements, managing expectations, timelines, and approvalsAnalyze sales data, track performance metrics, and provide regular reports to evaluate the success of initiatives to key stakeholdersDevelop and manage budgets, forecasting & reporting related to licensing activitiesGlobal Alignment & CollaborationEnsure retail strategies are globally aligned, considering regional variations and market dynamics, includes review of contracts for business alignment, and routing contracts to appropriate parties for approvalWork with cross-functional teams to ensure proper registration and protection of the companys IP, compliance to brand standards and designEnsure all licensing activities align with brand guidelines and maintain the integrity of the brandLeadership and Team DevelopmentFoster a positive and collaborative team cultureProvide guidance, mentorship, and coaching to team members for professional growthIdentify and nurture talent within the teamSet clear performance expectations and goals for team membersAllocate resources effectively to ensure the successful completion of projectsDevelop and implement staffing plans to meet project and organizational objectivesStrategically assign tasks based on team members strengths and expertiseJob RequirementBachelor's degree in Business, Marketing, Retail Management or a related field7-10 years' experience with proven results in retail, merchandise, licensing industry, preferably in a global settingExcellent negotiation and communication skills and experience with third-party retailer relationshipsStrong understanding of branding and marketing principlesProven ability to influence key stakeholders cross-functionally, clearly, and professionallyConfident, creative, and dynamic leader with excellent verbal communication skills, as well as strong prioritization, organization, and project management skillsUnderstanding of the licensing industry and vision of brand expansionKnowledge of the equipment manufacturing industry and its retail dynamicsUnderstand the business structure, identify key partners, and engage in key corporate communicationProven ability to interact with and influence internal and external stakeholders, relates well to all individuals, inside and outside the organization; builds appropriate rapport across all audiencesProven ability to independently resolve problems in an effective, diplomatic mannerAbility to handle multiple tasks in a fast-paced environment, under tight deadlinesExperience building and managing high-performing teams to deliver outstanding results, meeting timelines, holding accountability and performance management responsibilitiesCreates a climate in which people want to do their best; can motivate and empower individuals; invites input, shares ownership and visibilityProvides clear direction; sets stretch objectives; distributes workload appropriately; establishes well-planned and organized expectations, processes, and resultsGlobal Breadth - North America primary; Global secondaryTravel: up to 20% travel domestic and abroadAs a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.Beware of Fraudulent Job Offers and SolicitationsAny legitimate job offer will be preceded by an official selection process.