Job Description:

WeAreTradeStationWho We Are:TradeStation is an online brokerage firm seeking to level the playing field for self-directed investors and traders, empowering them to claim their individual financial edge.  At TradeStation, were continuously pushing the boundaries of whats possible, encouraging out-of-the-box thinking and relentless search for innovation.What We Are Looking For:We are looking for a tech-savvy, results-driven Performance Marketing Specialist with an expert approach to Social and Display paid media channels as well as an understanding of Affiliate and Paid Search and how to leverage.  This individual will have a keen eye for leveraging data analytics and a team player to drive campaign success. You will be responsible for supporting the management of TradeStation's advertising initiatives as well as optimizing these strategies across various platforms to enhance brand visibility, drive lead generation, and increase qualified customer acquisition.   What You'll Be Doing: Campaign & Project ManagementCollaborate closely with programmatic and direct advertising partners, publishers and ad networks to refine audience targeting, optimize bidding strategies, and maximize campaign performanceWith the guidance of the Performance Marketing Manager, negotiate and maintain contracts with advertising vendors, ensuring favorable terms, budget allocation, and performance commitmentsAssist in internal legal processes to approve insertion orders and invoices as neededWork with the agency to execute the build-out and execution of advertising campaigns, maintaining a rigorous testing regime to validate campaign effectivenessWork closely with content and design teams to create compelling ad copy and visuals across ad platforms and help maintain landing pages optimized for conversion and user engagement.Collaborate and maintain relationships with affiliate partners, networks, and industry-specific publishersAssist in developing and executing strategic advertising briefs alongside Performance Marketing ManagerMarket ResearchAssist in the design and execution of market research that will inform future ad creatives with minimal oversightUsing audience tools, implement targeted audiences based on demographics, user behavior and experiencesMonitor competitor ads activity and work with the Performance Marketing Manager to recommend strategies Optimization Perform regular analysis of advertising performance and implement changes based on markets and goalsUnderstand financial market shifts to pivot tactics quickly across channels as neededUtilize approved AI tools to enhance campaign insights and efficiencyReportingAnalyze and report on ROI and KPIs weekly and monthly to measure campaign performancePresent data in a clear and actionable formatCompliance and Quality Assurance:Ensure strict compliance with financial industry regulations and best practices in advertisingConduct regular quality checks and audits to maintain industry standardsOther ConsiderationsAttend meetings with the agency, stakeholders and exchange partners to remain informed and have actionable conversationsWorking with project managers to ensure projects are delivered accurately, on-time and within budget needsThe Skills You Bring:Strong written and verbal communication skillsStrong research, data and analytical skillsExpert-level proficiency with Microsoft Word, Excel & PowerPointStrong proficiency in managing Programmatic partners like DV360 and other DSPs, in addition to Facebook, Reddit, and other social platformsFamiliarity with data analysis tools like Looker Studio and Power BIDeep understanding of using marketing technologiesCreative thinker, innovative marketer, self-motivatedProficient in managing expectations with the agencies to ensure goals are metUnderstanding effective testing strategies and how to implement testing into advertising campaigns for the best resultsAbility to effectively review, prepare, and present KPI reports based on projects assignedThe ability to collaborate effectively with other teams, such as product, design and content, to align marketing efforts with the companys goalsThe capacity to identify and address issues, adapt to market changes, and find solutions to challengesUnderstanding the complexities of the financial industry is a strong advantageMinimum Qualifications:4+ years of Digital Advertising experience, with an expertise in managing paid social and programmatic campaignsBA/BS degree requiredIndustry-related certifications, such as Google Ads, Facebook and Google Analytics3+ years experience managing ads on Google AdWords, Facebook and with programmatic partners2+ years experience with Google AnalyticsDesired Qualifications:Relevant industry experience would be a strong advantage (Securities, Fintech)3+ years agency experienceWhat We Offer:Collaborative work environmentCompetitive SalariesYearly bonusComprehensive benefits for you and your family starting Day 1Unlimited Paid Time OffFlexible working environmentTradeStation Account employee benefits, as well as full access to trading education materialsPay Range (US) $67-75K (Countries outside of the US have differing ranges in accordance with local labor markets)TradeStation provides equal employment opportunities to current and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, sexual orientation, age, pregnancy, disability, handicap, citizenship, veteran or marital status, or any other legally recognized status entitled to protection under federal, state, or local anti-discrimination laws.#LI-Remote