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Job Title

Digital Marketing Manager

Company : Blast Analytics & Marketing

Location : Roseville, CA

Created : 2020-10-24

Job Type : Full Time

Job Description

Requisition #: BAM00191MPosted/Updated: 09/18/20 Ready to Make your Mark? Blast Analytics is seeking an experienced Digital Marketing Manager to help evolve and execute our marketing activity across digital channels, including website, email, social media, and video. The Digital Marketing Manager advances Blast?s mission by developing, executing, and optimizing digital marketing programs that increase brand awareness and interest in our analytics consulting solutions and services. This individual contributor role reports to Blast?s Director, Strategic Marketing and Communications (SMC) and collaborates closely with teammates across the company. In addition to being a self-starter and team player, this individual must be highly organized, attentive to detail, and able to manage multiple projects in an agile environment. This is a full-time opportunity that will work in our Roseville, CA location or optionally, remote-based. Who We Are Founded in 1999, Blast Analytics is a strategic analytics consulting company accelerating the complex analytics journey for enterprise and mid-market clients. We solve clients? data challenges to help optimize marketing campaigns, improve customer experience, increase competitive advantage, and, ultimately, EVOLVE their organizations. With approximately 60+ teammates sharing a purpose to ?Make Your Mark? ? on our company, teammates, clients, industry, and community ? Blast has been named one of Inc. magazine?s top 5000 fastest-growing private companies and is also a Great Place to Work-Certified company. Why Work at Blast At Blast, we believe in meaningful work. Regardless of role, you'll have the opportunity to Make Your Mark every day, solving challenges and seeing the positive impact of your contributions, as we support leaders to EVOLVE their organizations. Join us to Make Your Mark ? on each other, our clients, our company, our industry, and the community. Ask any employee why they come to work at Blast, and they'll say, "to make my mark!" The team validated for a second straight year - we BELIEVE Blast is a Great Place to Work! Blast is proud to be certified as a Great Place to Work for both 2019 & 2020. Desired Knowledge, Skills, & Qualifications + Bachelor's degree in marketing, communications, or relevant experience + Five or more years of experience in a B2B/B2C digital marketing role, with direct responsibility for planning and execution + Proven success leading digital marketing activity, including website, email, social media, etc. + Understanding of multi-channel marketing campaigns to support the customer journey + Strong writing, editing, and proofreading skills, with ability to create effective content across multiple channels + Understanding of SEO and SEM best practices and ability to incorporate into content development + Experience with Google Analytics or other marketing measurement tools + Knowledge of HTML, WordPress, and similar WYSIWYG editors Preferred: + Experience with marketing automation and CRM tools (Pardot and Salesforce preferred); knowledge of best practices and rules (e.g., opt-in) + Effective presentation skills Primary Responsibilities + Continuously audits and updates Blast website content in alignment with brand, message, and strategic priorities + Owns email marketing activity, including planning and execution of lead generation campaigns + Manages social media activity, including posting, monitoring, engagement (including teammate advocacy), and reporting + Leads video creation and distribution + Supports strategy and execution of marketing events, including virtual/online programs + Writes, edits, and reviews content for various channels and assets, including blog posts, case studies, web pages, white papers, and more + Support content production, publishing, and design as needed + Works with internal and external resources (subject matter experts, writers, designers, videographers, project managers) to ensure timely, successful completion of projects + Monitors and measures marketing channel performance to optimize activity and investment + Conducts industry and competitor research to incorporate into Blast marketing activity + Ensures all digital marketing content complies with Blast brand standards + Develops and documents internal processes to improve efficiency and quality + Performs other duties, or special projects, as assigned You Will Work With Director, Strategic Marketing & Communications; along with Reporting Team Members and other Subject Matter Experts (SMEs). Are You a Fit? Blast Analytics is a small yet rapidly growing company that is continuously inspired to learn and tackle challenges in digital analytics and marketing. To get an idea of whether or not you would be a fit within our culture, please review our core values. Compensation & Benefits In addition to a competitive salary based on experience, Blast offers extensive benefits for full-time employees which include medical, dental, and vision insurance along with paid time off, a 401(k) plan, and much more. We provide a supportive, challenging, and fun work environment to ensure teamwork, productivity, and teammate happiness. How to Apply If you like what you?ve read thus far, please complete the application form and submit your cover letter and resume in one PDF format. We read cover letters and weigh them heavily in our decision to consider an applicant. We are not interested in placement agencies or companies at this time. Blast Analytics is an ?at-will? employer. Compensation, benefits, and job descriptions are subject to change based on individual performance and business conditions. Blast Analytics is an Equal Opportunity Employer (EEO).