Job Description The search engine optimization (SEO) Senior Specialist is responsible for helping Vivint Smart Home improve its visibility in organic search results. The senior specialist will contribute the majority of recommendations for improvement with the help of the SEO manager. They must have a strong grasp of core search techniques such as content strategy, blogging, link building, and technical analysis. The senior specialist must understand the SEO strategy’s short and long-term goals and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, paid, social media, and any and all others who contribute to our search engine marketing (SEM) goals. JOB RESPONSIBILITIES: + Collaborate with social, paid, and offline marketing teams to implement SEO tactics designed to meet specific goals + Optimize web-pages by using SEO, CRO, and SMO best practices + Develop content recommendations and technical analysis presentations + Decide upon final keyword lists with minimal supervision + Prioritize tasks based on their likely effectiveness and ability to be implemented + Present findings and back up recommendations with hard data on all SEO related leads/sales/installs + Formulate and execute link building strategies + Identify duplicate content or other problems that can arise in reporting or optimization + Mentor and teach junior team members a best practice approach to SEO + Perform other duties as assigned by manager or director + Continuously improve SEO skill set, staying up to date with shifts in the marketplace REQUIRED SKILLS: + Knowledge of social media and search engine marketing (SEM) + Understanding of Rich snippets and Schema markup + Expertise with Microsoft Excel, Word, and PowerPoint + Comfortable with platforms including Google Analytics, Moz, and other SEO related platforms. + Understanding of basic web development technologies with the ability to hand code HTML + Familiar with multiple keyword research, reporting, and link building tools + Understanding of why certain search results appear for various keywords + Knowledge of local listings management (LLM), local SEO, mobile SEO, Schema markup, and social media optimization (SMO) concepts + Ability to set goals and meet deadlines + Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry + A basic understanding of paid media and how SEO can help support overall marketing efforts + Excellent research, writing, and presentation skills with an attention to detail + Ability to multi-task and handle other duties as assigned MINIMUM QUALIFICATIONS: + 3+ years experience in SEO + Experience with project management and related tools + Experience with an agency environment is a plus WORKING CONDITIONS: + This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. If you are an active Vivint employee, please apply through Workday by searching "Find Jobs".Vivint Smart Home is a leading smart home company in North America. Vivint delivers an integrated smart home system with in-home consultation, professional installation and support delivered by its Smart Home Pros, as well as 24/7 customer care and monitoring. Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than 1.4 million customers throughout the U.S. and Canada. Vivint is on the Forbes 2018 list of "America's Best Employers," the Forbes 2019 list of "America's Best Employers for Diversity" and is one of Fast Company’s World’s 50 Most Innovative Companies. The company is the largest tech employer in Utah, the state’s #1 patent company and a certified Great Place to Work. For more information, visit . Vivint Smart Home is aware and addressing the rapidly evolving situation with the COVID-19 virus. We want you to know that we are monitoring the virus and impact closely and taking actions to keep our workplace healthy and minimize disruptions to our customers. Now more than ever we appreciate the importance of coming together to protect families and their homes. Some of these measures that relate to candidates include virtual interviews, and work-from-home opportunities. We value you as a candidate and hope you and your families stay healthy and appreciate your support in keeping our global community safe during these unprecedented times. Thank you.