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Job Title


Paid Social Manager


Company : American Wagering, Inc. d/b/a William Hill


Location : Jersey City, NJ


Created : 2020-10-24


Job Type : Full Time


Job Description

You are a passionate, curious, creative, thought-provoking, ambitious marketing producer who isn’t afraid to deep dive into social channel optimization and bring forth unique tactics to improve our bottom line. Using best in class, social optimization tactics, you’re a thought leader who can strategize but roll up your sleeves to get something done. Decisions are made quickly but based on data and hitting your social activation goals. You thrive in a fast paced environment and work effectively across multiple teams. As the Paid Social Manager, you will work closely with the Director of Acquisition Marketing and our agency partner to drive customer value maximization and retention through paid social channels. What You Will Do: + Optimize, analyze, and report on paid social marketing acquisition performance to support the strategy and business goals of the performance marketing division. + Evaluate the effectiveness of paid social marketing campaigns by tracking campaign response and providing feedback on findings with actionable recommendations for performance improvements across all social platforms. + Develop and maintain social planning/monitoring tools to measure key performance metrics by social channel, ad, and audience. This may include ROI forecasts and test plans. + Periodic evaluation of social media response attribution and record matching logic to enable accurate capture of social media-driven leads and sales. + Presentation of social marketing initiatives, research findings, and campaign results to senior leadership. + Help maintain relationships with internal operational departments and outside vendors to effectively develop all components of the marketing and advertising plan strategies. What You Will Need: + 3-5 years of experience working in Facebook Business Manager, Twitter Ads, and Snapchat + Bachelor’s degree in Advertising, Marketing, Economics, Statistics, or related field. + Minimum one to two years of user acquisition + Strong data manipulation and advanced Excel skills + Must be willing to support regular campaign optimization and reporting in addition to ad-hoc research + Must be able to deliver complete analysis from scratch + Strong presentation creation skills + Should be comfortable working with any level of leadership + Digital agency experience a plus + Knowledge of gaming Industry a plus but not necessary + Love and/or knowledge of sports a must William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.