Job Description:

About the Job:Join our dynamic team at BRCG as a Lifecycle Marketing Manager! We're looking for a proactive individual to take the lead on developing and executing lifecycle marketing strategies for our diverse clientele. This role will be instrumental in managing client relationships, optimizing campaign performance, and driving growth through effective email marketing initiatives.Responsibilities:Develop and implement comprehensive lifecycle marketing strategies to drive user engagement, retention, and revenue growth for our clients.Lead client relationships, serving as the primary point of contact for strategic discussions, campaign planning, and performance analysis.Collaborate with cross-functional teams to define audience segmentation, content strategy, and campaign objectives.Manage the Email Marketing Calendar and work with our Campaign Coordinator to build and schedule, overseeing all scheduled deployments and ensuring alignment with client goals and objectives.Optimize email campaigns through AB testing, segmentation strategies, and personalized content to enhance performance metrics.Analyze campaign results and provide actionable insights to clients, leveraging data to inform strategic decisions and drive continuous improvement.Stay updated on industry best practices and emerging trends in email marketing and CRM, bringing fresh ideas and innovative approaches to client campaigns.Assist in the training and mentorship of junior team members, providing guidance on email marketing best practices and campaign execution.Qualifications:Bachelor's degree in Marketing or related field.2-3+ years of experience in email marketing, CRM, or lifecycle marketing, preferably in an agency or client-facing role.Strong understanding of CRM data analysis, audience segmentation, and campaign optimization.Experience leading client calls and managing client relationships.Proficiency in HTMLCSS for basic email template customization is a plus.Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner.About Us:BRCG (Blue Ridge Consulting Group) is a growth marketing agency specializing in CRM solutions. We assist clients across various industries in optimizing CRM strategies, including email, push notifications, and SMS, to enhance conversions, user engagement, retention, and re-engagement. Our clientele spans ecommerce, gaming, fintech, social products, and more. At BRCG, we pride ourselves on delivering exceptional service and driving tangible results for our diverse range of clients. As a member of our team, you'll have the opportunity to work in a collaborative and supportive environment, with ample opportunities for growth and advancement.