Job Title:
Vice President, Investment (Digital)

Company: Empower Media

Location: chicago, IL

Created: 2024-05-10

Job Type: Full Time

Job Description:

This position requires a highly motivated, entrepreneurial person to lead the day-to-day management of on a group of clients housed in a business unit, overseeing cross-channel tactical plan development and all aspects of execution. This individual will be a main client Investment POC for a suite of clients leading buying strategies at a high level as well as across various campaigns andor ad-hoc requests. We are looking for someone that comes to the table with a creative, solutions-oriented mindset, who can set clear standards and direction to the cross-channel buying teams, while also comfortable to jump in to coach & course correct when required.Responsibilities:Main Investment lead on cross-channel buying strategy and executional workstreams, leading overall channel subject matter experts' expectations and deadlinesWrite and deliver investment strategies and oversee the translation of these strategies into the final media buys?Build, maintain and grow client relationships and client businessPush our clients with innovativenew thinking that addresses their business challenges and pushes their business forwardBuild and maintain relationships with media publishersLead and collaborate with internal agency counterparts in Integrated Planning, Account Management and ResearchInsightsDistilling down client requests and feedback into actionable workstreams for yourself andor the junior staff. Ability to ingest, organize, & prioritize multiple tasks while ensuring work is distributed across team through effective delegation, to ensure deadlines are being met across multiple projectsdeliverablesSupport Account leads in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable mannerDemonstrate problem solving and intervention when necessaryUnderstand Agency business objectives above and beyond client role by actively participating in cross agency projectsActively participate in business development, often as the sole Investment lead overseeing all channelsInform and participate in agency media toolsplatformspartnership evaluationsDeliver creative solutions and align team members behind those solutionsQualifications, Education & Experience:10 - 15 years Digital experience, preferably from a media agency environment (integrated media buying experience a plus)Experience across a full suite of paid media linear and digital media, including deep digital experience with display, programmatic, search, social, audio, and videoExperience working in digital platforms - programmatic, search, social, ad trafficking, buying systems, etc.Proven experience informing tactical recommendations, trafficking and reporting to ensure standards are being met across Investment teamTrack record of building successful client relationshipsPreferred experience in both performance marketing and brand-building marketingStrong communication skills, both verbal and writtenComfortable presenting to large groups of people at all levels, including C-suiteMust be able to lead autonomously, be solutions-oriented and motivating with a high emotional IQProven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results