Job Title:
Senior Digital Marketing Strategist

Company: Warschawski

Location: baltimore, MD

Created: 2024-05-04

Job Type: Full Time

Job Description:

This is a full-time position that operates on a hybrid work schedule. Candidates must be available to come into the office at the Baltimore headquarters from Monday to Wednesday. We are looking for an entrepreneurial, results-driven Senior Digital Marketing Strategist with proven experience developing and executing comprehensive digital strategies, including: paid search (SEMPPC), programmatic displayvideo, paid social, e-mail marketing andor SEO campaigns, along with cross-functional experience in social media management, marketing andor branding. Exceptional communication skills, incredible attention to detail and a "can-do" attitude are absolutely essential for success in this this position, you will be integral in the development and execution of SEM, paid social, and other digital marketing communication strategies for the agency's clients. This involves everything from performing robust data analysis to campaign conceptualization, creation, development, implementation, monitoring & reporting.Candidate SkillsRequirementsSuperior analytical & communications skills - must be able to understand complex problems and articulate logical, defensible solutionsFulfill and assist with SEO, paid social, paid search, andor social media plans, as well as other digital marketing campaignsAbility to build & manage high-performing PPC campaigns (paid social, paid search, programmatic displayvideo)Experience with: Microsoft Ads, Google Ads, Facebook Advertising, Instagram Advertising, Pinterest Ads, Twitter Ads & GoogleAdobe AnalyticsExperience with: Moz, SEMrush, AHRefs, SpyFu and other related SEMSEO toolsPerform competitive and industry research to identify digital marketing opportunitiesPossess an understanding of existing and emerging social platforms, including video advertisingAssist in developing, coordinating, producing, editing, proofing, and delivering digital content and marketing materialsDevelop success metrics and measureanalyze campaign results in order to demonstrate successNice to Have ExperienceExperience working on an open-source CMS (WordPress)Experience with email marketing (Constant Contact, Listrak, Marketo, HubSpot, MailChimp)Facebook Advertising, Adobe Analytics, Google Ads andor Google Analytics certification(s) are a major plusHubSpot Certification or Marketo CertificationSalary commensurate with experience. Warschawski offers a competitive benefits package and a great work environment.