Job Description:

One of our consumer goods clients is looking for a VPDirector of Marketing to join their team for an exciting all-new position playing a key role in driving brand awareness, engagement, and sales. The VPDirector of Marketing will be at the forefront of the brand's go-to-market strategies, integrated campaigns, and customer acquisition efforts, including influencer marketing. This VPDirector of Marketing must be a self-started, comfortable working in a startup like cultureenvironment, and eager to collaborate with cross-functional teams to create and executive innovative marketing strategies that resonate with the brand's target customers.Ideal VPDirector of Marketing candidates will have: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 8 years of experience in marketing, with a focus on digital marketing and campaign management. - Proven track record of designing and executing successful marketing campaigns. - Strong understanding of consumer behavior and experience with customer acquisition strategies. - Excellent analytical, organizational, and project management skills. - Strong communication and interpersonal skills, with the ability to work effectively across teams and with external partners.Job Responsibilities: - Design and implement integrated marketing campaigns across digital, social, and traditional media channels to achieve business objectives. - Drive consumer acquisition through targeted marketing efforts, including social media advertising, and influencer partnerships. - Collaborate with the VPDirector of Brand to ensure alignment between marketing campaigns and the overall brand strategy. - Lead the development and execution of go-to-market strategies for new product launches and brand initiatives. - Analyze campaign performance and consumer insights to optimize marketing efforts and drive continuous improvement. - Manage relationships with external agencies and partners to ensure high-quality and cost-effective marketing solutions.*Hybrid onsite required (2 daysweek)