Marketing and advertising is a huge industry with plenty of positions available. The potential for growth into a high paying role is always present in the marketing field. Not every job requires a bachelor’s degree in marketing or business, but others certainly do. Use the process of identifying your career goals to help guide your educational pursuits. A solid marketing team is directly responsible for solidifying company profitability. If a job in marketing sounds interesting, then consider one of the following positions. They are the cream of the crop. Also check out some freelance opportunities if you specialize in any of the these jobs. Companies will pay an excellent hourly rate for your services.
1.) Graphic Designer
Graphic design is an excellent career. Landing a job doesn’t require a substantial educational background but it definitely helps. Being a successful graphics designer is more about results and building your personal portfolio of previous works. In marketing and advertising, these professionals are responsible for the visual identity of the company or its’ products. It involves a high level of creativity and a knack for artistic design. The average salary for in-house graphics designers in this industry is $43,000 per year.
2.) Writer
The need for quality content is always in high demand. Marketing companies hire writers that can serve multiple functions, including copywriting, blogging, and content generation. Being a successful writer in marketing / advertising will require professional knowledge in SEO because the content needs to be goal oriented and profitable. The best way to accomplish these requirements is to research current SEO best practices and enact a strategy over time. The average salary for full time writers in marketing is $55,000 per year.
3.) Search Engine Optimization
SEO is a rapidly growing field and is important for internet based websites or marketing / advertising agencies. These employees are mainly responsible for improving keyword rankings in major search engines through proper structuring of a website’s html code. They also work with pay per click marketing campaigns, back linking projects, and a variety of other related tasks. It’s a job that can be completed in a telecommuter capacity which is excellent for workers who require a flexible schedule. However, results are necessary for SEO professionals and it will require a lot of hard work and dedication. SEO specialists can make anywhere between $40,000 – $70,000, depending on the location and size of the company. Always document your weekly workload because your agency will require weekly / monthly reports of what you have been working on.
4.) Market Research Associate
Successful marketing involves a high level of research into market trends and consumer behavior. Market research associates analyze data and use the information to develop new strategies. Identifying and capitalizing on consumer trends is essential for any marketing campaign because it allows a company to be more efficient and target the most relevant audiences. Advertising in the right places can have a significant impact. The average salary for market research associates is $60,000 per year.
5.) E-Commerce Director
This position is related to a marketing director, but an e-commerce director concerns him/herself with all aspects of the online marketplace. The larger e-commerce companies have very large departments, so there is always a demand for high quality management. The salary can vary greatly, but many mid-career e-commerce managers are earning six figures. $80,000 per year is a realistic estimate. Purse a bachelor’s degree in marketing or business if this type of work seems interesting, because you won’t be considered for any jobs without one.
Matthew Welch
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