Job Description:

The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting in crafting content, creative and strategy; and driving resolution to keep critical projects and campaigns on task.Responsibilities:Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messagescontent, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgetsImplement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analyticsManage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbersContinuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagementDevelop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing effortsServe as primary point of contact for all clients, press, analysts, and mediaWrite press releases, case studies and contributed articlesReview new technologies and keep the company at the forefront of developments in digital marketingRequirementsSpecial Skills:Bachelor's degree in Marketing, Communication, Journalism or equivalent requiredMinimum 3-5 years of experience in digital marketingsocial media preferredStrong understanding and passion for the technical aspects of interactive marketing strategy and database management, including website design, production and usability, CRM, SEOSEM, analytics, e-mail campaigns, lead generation and management, online advertising and emerging education technologiesStrong recent working knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)Well-versed with recent experience in digital media and social media metricsSuperior written and verbal communication and interpersonal skillsGreat partnershipcommunication skills within the department and across functionsExceptional, proven presentation skills to explainsell creative conceptsExperience working with MS Office, Adobe CS & web-based softwareOrganizational skills with high attention to detail, ability to multitask in a fast paced environment and work effectively under changing priorities with time sensitive materials in a timely and efficient manner and follow through, are requiredBenefitsSalary Range: $45,000 to $70,000 AnnuallyHours Per Week: Fulltime PositionBenefits: Holidays - Medical - Sick Leave - Vacation