Job Title:
Experiential Marketing Manager

Company: Lids

Location: indianapolis, IN

Created: 2024-04-20

Job Type: Full Time

Job Description:

About Our CompanyLids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver - creating a community for both sports fans and fashion lovers.The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.General Position SummaryWe are seeking a motivated and organized individual to join our team as an Experiential Marketing Manager. This role will be responsible for managing various scaled events across all marketing functions, including relationship management with key stakeholders, ideation, execution of planning, milestone tracking, and facilitating effective communication among team members. The ideal candidate will have a strong background in project management, excellent organizational and communication skills, and the ability to coordinate multiple tasks efficiently.Principle Duties and ResponsibilitiesEvent & Project ManagementExecute a variety of scaled events, both small to large, domestically, and internationallyAbility to own and manage all necessary steps for various projects while delegating support to marketing channelsLead projects independentlyIdeate & create new opportunities to engage with customers to increase traffic flow, conversion, and sales within brick & mortar storesCommunication FacilitationFoster collaboration among team members to meet project objectivesAct as a central point of contact between sub-teams and the Sr Campaign Manager, Collabs, Specialty InitiativesFacilitate regular updates on project status, challenges, and achievementsEnsure effective communication across all levels of the organizationLead a team internally and work with external experiential agency for supportAdditional Principal Duties and ResponsibilitiesCalendars and Milestone TrackingOwn the Experiential Marketing Calendar and work cross functionally with marketing channels to support events domestically & internationally across all business functionsEnsure calendars are up to date based on grand opening dates, collaboration launches, tradeshows, key sporting moments, player appearances and moreCoordinate Project TimelinesDevelop and manage project timelines, ensuring timely delivery of project deliverablesMonitor and track project milestones, fostering collaboration among teams to achieve project goalsProcess ImprovementEncourage a culture of continuous improvement by seeking feedback from team members.Identify opportunities to enhance processes and workflows for increased efficiency.Job Required Knowledge & SkillsStrong organizational and communication skills.Proven experience in project management.Ability to coordinate and manage multiple tasks simultaneously.Preferred Job Required Knowledge & Skills4-6 years of experience working in experiential marketing andor event managementReports ToSr. Campaign Marketing Manager Collabs, Specialty Initiatives#LI-TC2EEO Statement:Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.Notice to Applicants:In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.Need accessibility assistance to apply?Applicants who require accessibility assistance to submit an employment application, please email us at . A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.Req ID: 17930 Location: Corporate Office