Job Description:

Job Description Summary:The Marketing Manager, SEO will be a hands-on owner and lead for Search Engine Optimization, responsible for developing a robust SEO strategy. This position will work closely with cross-functional partners and lead the agency in day-to-day execution across all of The Children's Place brands.Job DescriptionKey Accountabilities:Lead, develop and manage overall SEO strategy for all of The Children's Place brands.Drive SEO agenda focusing on both the technical and content optimization programs, building on current success with keen focus on evolving our programWork with internal and external teams to increase quality traffic, maximize web site performance and improve search rankingsOversee multiple concurrent workstreams and demonstrate ability to prioritize accordingly based on ROI impact analysisWork closely with Digital Marketing leadership, merchants & IT to defineprioritize SEO roadmap initiatives and ensure best practicesOversee reporting (daily monitoringweekly performance recapsad hoc analysis), communicate performance to business stakeholders and use data to inform strategic decisionsEducate internal teams across the organization on SEO best practices, establish self as a subject matter expert and thought leader within the organizationKeep pulse on the competitive landscape to identify opportunities and monitor competitive pressuresCollaborate with cross-channel partners, specifically SEM, in support of holistic digital strategiesPartner with internal and external agency and analytics teams to manage and report on key KPIs highlighting successes, trends and opportunities. Provide insight on best practices and program enhancements to optimize SEO channel.Education and Experience:Bachelor's degree in business, marketing, or related field5+ years of experience in digital marketingRetail or agency experience preferred Skills and Behaviors:Solid understanding of eCommerce and high-volume online retail businessesStrong Knowledge of SEO tools stack: Google Analytics, Google Search Console, Google Optimize, Brightedge, Ahrefs, SemRush, Moz, Majestic and etc.Strong analytical and problem-solving skillsMust be detailed oriented, as well as project and results orientedExcellent verbal and written communication skills; excellent presentation skillsAbility to manage several projects simultaneously and prioritize appropriately in a fast-paced environmentAbility to collect data, analyze trends, identify strategic recommendations, and present them in a logical mannerAbility to positively influence and work effectively with cross-functional teams including Creative, IT, Merchandising, and AnalyticsExperience with Google Analytics or AdobeOmnitureAbility to take direction from Digital Director and turn top level strategies into actionable plans