Job Title:
Marketing Program Manager

Company: Staples

Location: framingham, MA

Created: 2024-05-20

Job Type: Full Time

Job Description:

Staples is business to business. You're what binds us together.Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.What you'll be doing:Lead and manage our marketing nurture campaign effortsCollaborate and partner with Marketing Operations, Digital Media, Sales, and Creative Team to strategize and execute campaigns across paid and organic digital channelsImprove the quality and quantity of leads to drive salesAnalyze campaign effectiveness and maximize ROIManage reporting, forecasting, and data inputsThink creatively to bring new initiatives and campaigns to lifeWhat you bring to the table:A cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategyThe ability to use data to measure progress and create content that drives interest to a B2B audienceExperience in lead generation, acquisition marketing and program development a plusExcellent verbal and written communication skills with the ability to effectively interact and present to stakeholdersAble to balance multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlinesDemonstrated ability to manage multiple priorities and hit deadlinesWhat's needed- Basic Qualifications:5+ years of related work experience3+ year's experience in Microsoft Office suite (PowerPoint, Excel)What's needed- Preferred Qualifications:Bachelor's degree or equivalent experienceExperience with MarketoWe Offer:Inclusive culture with associate-led Business Resource GroupsFlexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits