Job Description:

Reports ToPartnership Marketing ManagerOverviewThe Affiliate Marketing Coordinator is responsible for managing the relationship between Primary Arms and its affiliates, vendors, and industry partners. Their main focus is to develop and implement successful affiliate, brand ambassador, and YouTube programs that will increase brand awareness and contribute to the growth of the company. By collaborating with respected individuals in the 2A community, they will promote Primary Arms' products and services while ensuring that their needs are met within the framework of their agreements with industry partners and vendors. This role plays a critical part in enhancing the brand awareness of Primary Arms and significantly contributes to the company's success. As the Affiliate Marketing Coordinator, your main responsibility will be to cultivate strong relationships with influencers, YouTube personalities, and content websites in order to promote Primary Arms' brands. This may entail identifying potential partners, communicating program details and benefits, overseeing existing partnerships, and collaborating with affiliates on marketing initiatives.The Affiliate Marketing Coordinator is in a full-time position with daytime and early evening hours. Some non-standard work and travel shifts may be required.Responsibilities and DutiesExecute affiliate marketing strategies to drive traffic and sales for the company.Identify and recruit new affiliate partners to expand the company's affiliate network.Collaborate with affiliates to optimize marketing campaigns.Monitor and analyze affiliate performance, providing regular reports and recommendations for improvement.Stay updated with industry trends and best practices to ensure the company remains competitive in the affiliate marketing space. Manage affiliate relationships, including commission rates and assist in resolving any issues or disputes.Coordinate with internal teams, such as marketing and sales, to align affiliate activities with overall business objectives.Conduct market research to identify potential new affiliate opportunities and target audiences.Stay up-to-date with the latest Avantlink marketing tools and technologies.Assist in the creation of marketing materials and promotional content for affiliates.Track and measure the success of affiliate marketing campaigns and suggest strategy adjustments as needed.Stay informed about competitor activities in the affiliate marketing space and make recommendations to stay ahead of the competition.Provide training and support to affiliates to ensure they have the necessary tools and knowledge to promote the company effectively.Product KnowledgeStays abreast of all ATF laws and regulations along with social platform restrictionsSales and PromotionIdentifies, monitors, and provides accurate forecasts of sales informationOversees project assignments with Multi-media Team and Creative Manager for creative services as they relate to affiliate Brand Ambassador's need and ad placements.Business RelationshipsEstablishes and grows business relationships with all key affiliates and influencersAffiliate Network CoordinationDeveloping and maintaining a network of affiliate partnersCreating and managing promotional campaignsPrepare performance metrics Staying up-to-date on industry trends and best practicesCollaborating with other departments, such as product development and customer support, to ensure a seamless customer experienceOther ResponsibilitiesAttends trade shows and range eventsMonitors and increases affiliate salesOversees and approves affiliate transactions for correct commissionsManage promotion item list with Merchandising DepartmentRecruits and onboards new affiliates, YouTubers, sponsor shooters, podcasters, and brand ambassadorsProvides monthly performance metrics, business unit KPIsSkills, and QualificationsFirearms Industry Experience3+ years of marketing experience in a partner-facing roleManaging and measuring workContract interpretationExpert level customer interactionMicrosoft tools knowledgeOrganizational acumenPlanning and prioritizationProblem solving and decision makingExcellent written, communication, and verbal skillsAvantLink KnowledgeProcess and project managementDynamic, creative, and entrepreneurial mindsetBachelor's Degree (preferred)Demonstrated ability to lead and mentor a teamPlease note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.