Advertising: Getting Your Foot in the Door!

Finding a career in advertisingToday, one of the most lucrative careers for job applicants is advertising. However, it’s not quite easy getting a break. There’s a lot of competition, and you really need to do a lot of preparation to get your foot in the door. You must have some idea about what this occupation is all about. Advertising is a field of work that requires great salesmanship.

Advertising is actually a technique to inform buyers of a specific product and why they should actually buy it. It’s the art of persuading prospects to choose or consider a particular brand its products.

But advertising is not just an art. It also involves science. An advertising agency requires a wide range of professionals to run including economists, researchers, writers and other business professionals. If you are interested in a career in advertising you have a several options to choose from.

There are four major areas in advertising –

Sales
Research
Creative
Media Planning

Depending on your specific skills and interests, you can choose any of the above mentioned specializations. Whether it’s about selling advertising, conducting research, or the artistic aspect of advertising or media buying; each of these areas require adequate knowledge and skills.

If you think that advertising is an industry that’s right for your skills, you should know how to get the first break.

Get an Entry Level Job
As you may be aware, the advertising industry is not an easy one to get into. If you want to get started quickly, you should look for entry level job positions rather than that perfect job position you have in mind. A lot of agencies hire fresh college graduates in entry level job positions. However, you’ll need to make sure that you choose a relevant entry level job to achieve your future career goals.

Expand Knowledge
There’s tons of online literature to learn about the tips and tricks that make up the advertising industry. There are advertising industry blogs and other niche blogs that feature great articles about this occupation, latest industry developments and upcoming technologies.

You should devote a good amount of time to reading online publications that relate to the advertising industry.

Network with Advertising Professionals
Find out about those friends and acquaintances who are already working in the advertising industry. Connect with them, both offline and online. Spend time with them so as to obtain in-depth information about how the advertising industry works.

Seek practical advice from advertising professionals and use them to grow your own career quickly.

Learn Key Skills
To achieve early career success in the field of advertising, you should also focus on learning or developing a set of important job skills. First and foremost, you’ll need to know as much about marketing techniques as possible. You should also have a good understating of target market research and different forms of media. At the same time, you should enhance your creativity and communication skills to make the most of your career in advertising.

Please share your thoughts or opinions.

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Peter is a Senior Managing Consultant at Wenulima Pty, a broad-based consultancy company which specializes in social media, content marketing, hospitality, languages and business management. He's well known as a corporate and personal social media branding strategist. He regularly coaches individuals in key areas like leadership and management.
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About Peter P. Kadzutu

Peter is a Senior Managing Consultant at Wenulima Pty, a broad-based consultancy company which specializes in social media, content marketing, hospitality, languages and business management. He's well known as a corporate and personal social media branding strategist. He regularly coaches individuals in key areas like leadership and management.

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